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TMCNet:  Akamai Technologies announces availability of Ad Integration Services

[February 28, 2013]

Akamai Technologies announces availability of Ad Integration Services

Feb 28, 2013 (Datamonitor via COMTEX) -- Akamai Technologies, Inc, a provider of content delivery and cloud infrastructure services, has announced availability of Ad Integration Services.

The newest offering in Akamai's cloud-based Sola Vision suite of workflow, security, and connectivity solutions, Ad Integration Services is designed to simplify the insertion of individually-targeted advertising video content into video streams without the potential quality degradation inherent in a client-based approach, the company said.

Sola Vision's Ad Integration Services dynamically inserts targeted ads from multiple ad decisioning/ad network platforms into linear and on-demand video streams for delivery to any internet-connected device via Akamai's Sola Sphere media delivery network. Ad Integration Services leverages mDialog's Smart Stream Platform technology and open standards-based architecture to allow online content providers to maintain existing video infrastructures and workflows.

By shifting the complexities of online video advertising insertion from the player to the cloud, Ad Integration Services can simplify or remove many of the functions and third-party integrations that are required with a client-based ad insertion approach. This approach is designed to eliminate the risk of quality problems due to last-mile bandwidth contention between ad and video content during the critical transition from content to ad playback.

The player/client for this new solution uses a lightweight SDK to ensure accurate Internet Advertising Bureau (IAB) compliant measurement beaconing. This easily integrated SDK also supports interactive video ads and ad-skipping prevention in order to deliver a seamless TV-quality viewing experience across devices, the company added.

"Akamai's Sola Ad Integration Services mark a tremendous leap forward in helping content owners and advertisers alike realize the full potential and value of online video advertising," said Ahmet Ozalp, vice president, products, for Akamai's media division.

"The thriving ecosystem that has continued to evolve around online video advertising has become increasingly challenging to navigate. Akamai believes that our Sola Vision's Ad Integration Services are making it easier than ever for all parties to take advantage of their technologies and services of choice in a way that is simple to deploy and unobtrusive to the consumer." Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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