|[February 15, 2013]
Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses
ENGLEWOOD, Colo. --(Business Wire)--
provider of the leading digital marketing platform for small business,
announced it has reached an agreement with The
Sage Group plc to acquire the Sage ACT! contact management and Sage
SalesLogix customer relationship management (CRM) businesses. To finance
the acquisition and to fund future growth and expansion, Swiftpage has
raised significant capital from a group of partners that includes Sage
and technology-focused private equity investment firm Accel-KKR.
H. John Oechsle, President and CEO, Swiftpage
(Photo: Business Wire)
Swiftpage President and CEO H. John Oechsle said the acquisition and new
funding will accelerate the company's strategy to deliver its digital
marketing platform to small and medium-sized businesses worldwide.
"Sage's products are great complements to our own email marketing,
social media marketing and contact management platform. Now, with direct
access to these established CRM products, and with more technology and
more resources, we'll be in the strongest position to help our partners
and customers deliver the tools hat convert prospects, retain
customers, and promote growth."
The acquisition and investment are key turning points for Swiftpage,
which started in 2001 as a software and services provider to small
businesses. Their strategy led Swiftpage to become a Sage development
partner; later, they offered integrated, white label email and social
media marketing solutions for Sage ACT! and Sage SalesLogix. Oechsle
said the acquisition is an important next step, one that gives Sage ACT!
and Sage SalesLogix customers a familiar and like-minded partner focused
on making small and medium-sized business successful. "We'll be able to
deliver everything from contact management solutions for those just
getting started to SalesLogix for medium-sized businesses, so we're with
them every step of the way."
Tom Barnds, Managing Director of Accel-KKR, said the firm made its
investment decision based on Swiftpage's demonstrated track record as an
innovative, product-focused company. "We are very pleased to partner
with Swiftpage to help the company achieve its vision of delivering the
best in next generation products to customers around the world."
Swiftpage's digital marketing platform helps small businesses grow. Its
email marketing, social media marketing, and contact management
solutions empower them to convert prospects, retain customers and expand
their businesses. Swiftpage delivers the platform as a white label
solution to partners who provide digital services to small business end
users. For more information visit http://swiftpage.com.
The Sage Group plc is a leading global provider of business management
software to small and medium sized companies, creating greater freedom
for them to succeed. Sage understands how and why each business is
unique. We provide products and services that suit varying needs, are a
pleasure to use and are secure and efficient. Formed in 1981, Sage was
floated on the London Stock Exchange in 1989 and entered the FTSE 100 in
1999. Sage has over 6 million customers and more than 13,500 employees
in 24 countries covering the UK & Ireland, mainland Europe, North
America, South Africa, Australia, Asia and Brazil. For further
information please visit www.sage.com.
Accel-KKR is a technology-focused private equity firm with over $2.3
billion in assets under management. The firm invests primarily in
software and IT-enabled businesses well positioned for top-line and
bottom-line growth. At the core of Accel-KKR's investment strategy is a
commitment to developing strong partnerships with the management teams
of its portfolio companies and a focus on building value through
significant resources available through the Accel-KKR network. Accel-KKR
focuses on middle market companies and provides a broad range of capital
solutions from minority growth investments to buyouts,
recapitalizations, divisional carveouts and going-private transactions.
For more information, please visit www.accel-kkr.com.
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