Research and Markets Adds Report: Consumer Smartphone Usage: Voice and Messaging Trends
Feb 05, 2013 (Close-Up Media via COMTEX) --
Research and Markets has announced the addition of the "Consumer smartphone usage: voice and messaging trends" report to its offerings.
In a release, Research and Markets noted that report highlights include:
Operator-provided voice and messaging services are losing ground as a new wave of communication services compete for users' attention on smartphones.
The author used on-device trackers to gather usage data from a panel of consumer smartphone users in France, Germany, Spain, the UK and the USA during a two-month period. In this report, we analyse the users' communications habits to offer some real-world quantification of the scale of disruptive usage.
This Report provides:
- insight into real-world smartphone usage by handset manufacturer, operating system, country, age and gender
- quantification of the extent to which disruptive services are being used on smartphones
- benchmarks for usage of traditional voice and messaging services
- details of:
how smartphone users use different modes of communication throughout the day
how text-based communication is evolving on smartphones
the real-world impact of WhatsApp Messenger, over-the-top messaging and instant messaging
Skype, Viber and WhatsApp Messenger smartphone usage, by age, gender and country
VoIP usage as a proportion of total voice usage
how installing WhatsApp affects users' SMS usage.
Key Topics Covered:
Real-world usage: we measured consumer smartphone usage via an on-device monitoring app, in partnership with Arbitron Mobile
The smartphone user panel was designed to be representative of the smartphone market in the countries covered
Multiple communication services coexist on smartphones
A high proportion of calls are aborted, potentially leading to frustration
Quantifying the impact of disruptive usage
A small subset of panelists have substituted their traditional voice service for a VoIP app
Almost half of smartphone users use IM or OTT messaging services
Variation of OTT adoption by country highlights the role of pricing in substitution
Women are more likely than men to use social network apps on their smartphones, but less likely to use mobile VoIP
Facebook and WhatsApp Messenger do not have the universal age appeal of mobile VoIP services
How and where disruption occurs
Several panelists installed an OTT messaging app, but did not reduce their usage of SMS
List of Figures
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