Infor unveils new version of Infor epiphany sales and service
Feb 01, 2013 (Datamonitor via COMTEX) --
Infor, a provider of business application software, has announced the availability of an updated version of Infor epiphany sales and service that reportedly provides real-time data to help companies analyze, engage and communicate with customers through social media.
Intertwining customer information already available through Infor Epiphany CRM Suite with social data, the application provides users with information to help understand the social profile of a customer they are interacting with, such as if they are a communicator or a listener, and delivers a better idea on engagement strategy and interest for a topic, the company said.
"Highly customer-centric organizations are always on the lookout for ways to enhance the customer experience. Having timely, relevant information from consumers enables companies to engage in more successful one-on-one interactions with their customers," said George Wright, senior vice president and general manager, CRM, Infor.
"Infor is able to deliver even more enhanced social insights to our customers through metrics, measurement, sentiment and analytics reporting, and deliver the data they need in real-time to have more meaningful, engaged, and profitable interactions."
According to the company, the updated Infor Epiphany Sales & Service also delivers social summary; social posts; and automatically created interactions.
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