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TMCNet:  Attensity Ranked as

[January 28, 2013]

Attensity Ranked as "Victor" in Hurwitz and Associates' Victory Index

PALO ALTO, Calif., Jan. 28, 2013 /PRNewswire via COMTEX/ -- Attensity, the leading provider of enterprise social analytics and engagement applications for Social CRM, today announced its position as a "Victor" in the Go-to-Market Strength category of Hurwitz and Associates' Victory Index Report for Text Analytics. This market research assessment tool analyzes the technical capability and tangible business value of the technologies offered by leading vendors in the text analytics space.


(Logo: http://photos.prnewswire.com/prnh/20110222/SF51317LOGO) Hurwitz and Associates evaluated companies for their compelling vision, stable financials and strong go-to-market strategy for text analytics technologies that are proven to resonate with their customers, who believe these companies are innovative and their solutions provide strong value.

"Attensity has a solid vision around leveraging multichannel voice of the customer conversations for business advantage," said Marcia Kaufman, COO and principal analyst at Hurwitz and Associates. "While focused on social CRM currently, the company also has the technology to succeed in other areas where text analytics is --and will continue to be-- important to users." The Victory Index recognizes Attensity's social analytics suite for the business value achieved by marketing and customer service business users needing to analyze large amounts of data. The report highlights Attensity's grid-computing system, which provides high performance capabilities for processing massive amounts of real-time text.

"We are thrilled to have Hurwitz and Associates recognize the impact we've had on the development of text analytics for social CRM," said Catherine van Zuylen, vice president of global product management at Attensity. "Since our founding in 2000, we've been dedicated to applying semantic technologies to extract key insights from unstructured text. With the advent of social media, we've brought the full power of Attensity's patented semantic engines to transform the chaos of social chatter into actionable information for the enterprise." Attensity's flagship products, all of which are highlighted in the Victory Index, include the Attensity Pipeline, the world's first real-time, semantically annotated social media data stream built to collect data from more than 150 million social media and online sources. Results from the Attensity Pipeline are fed to Attensity Analyze, including its Attensity Command Center component for real-time social analytics, with the capability to deliver results to the Attensity Social CRM application, Attensity Respond.

About Attensity(TM)Attensity's enterprise social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. Attensity offers on-premise, hosted and cloud solutions with mobile functionality for smartphone and tablet devices. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Cisco, EMC, JetBlue Airways, Lloyd's Banking Group, Travelocity, Verizon and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

©2013 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. All rights reserved.

Contact:Lisa Hawes, Sterling Communications, (408) 884-5155, attensity@sterlingpr.com SOURCE Attensity

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