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TMCNet:  Trendium Names New VP of Worldwide Sales

[January 28, 2013]

Trendium Names New VP of Worldwide Sales

Jan 28, 2013 (Close-Up Media via COMTEX) -- Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, announced that Andy Belcher has joined the company as Vice President of Worldwide Sales.


According to a release, the company recently introduced a new portfolio of solutions, designed for 4G/LTE mobile broadband applications, that are based on an assurance approach, that finally put Communications Service Providers (CSPs) in a position to stop the operational inefficiencies and costs while enabling a change in customer satisfaction.

"Worldwide, CSPs are experiencing a massive increase in traffic in their broadband networks, driven by the proliferation of smart devices and bandwidth-hungry applications. To cope with this phenomenon, they are investing in network expansions, particularly LTE, technology designed to speed up, reduce costs and simplify the network," said Dr. Sameh Yamany, President and CEO of Trendium, Inc. "However, the traditional technology used to manage the network, including probes and first-generation CEM solutions, are increasingly unsuited to this new environment and make very limited impact on true customer perceived quality, while costing a disproportionately high proportion of the CSP's overall investment, with monitoring and service assurance now sometimes costing even more than the network, which is clearly unsustainable. Twenty years ago Andy led the HP division that founded SS7 monitoring, which has served voice networks and CSPs well over the intervening period. He brings a wealth of knowledge about this industry as well as the needs and expectations of CSPs. It is fitting that he now joins us in the launch of the next generation of customer experience assurance and monitoring technology, designed for the needs of today's and tomorrow's high-speed data-oriented networks." Trendium said its new portfolio is based on ViewPORT, ServicePATH, and the Network Access Agents (NAA) family. Trendium has been awarded fourteen new patents, and has several more pending, in the area of high-speed traffic pattern analysis and correlation, optimized data collection, storage and retrieval, workflow and user interface design, and customer experience impact assessment for task and resource prioritization.

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