Hooters Introduces New Contemporary Restaurant Design
Jan 22, 2013 (Close-Up Media via COMTEX) --
Hooters of America unveiled a remodeled look for its Hooters of Kirby restaurant location in Houston, Texas.
With a new interior and exterior design featuring sleek and contemporary finishes and a more comfortable dining experience, Hooters said the rebuild of this 20-year-old restaurant location will serve as a prototype for future Hooters locations.
According to a release, the remodel will be commemorated on Wednesday, Jan. 23 with a variety of festivities to showcase the new restaurant, including a ribbon-cutting event from 4-4:30 p.m. Central, a Sip 'n See VIP party to follow, as well as food and drink specials and a customer iPad Mini giveaway. The recently appointed 2013 Hooters Girl of the Year Rachel Fashing will also sign autographs, along with Hooters Calendar Girls.
"Hooters is exceptionally proud to reveal this design concept, reinvigorating the look and feel of our traditional restaurants without losing the essence of our iconic brand that the world has loved for 30 years," said Dave Henninger, chief marketing officer, Hooters of America. "Hooters is turning 30 this year, so it seems only fitting to refresh and modernize our restaurants during this milestone anniversary. Based on initial feedback from our local Hooters customers, they are celebrating this remodel as the ideal environment to kick-back and relax after work, get together to watch their favorite sports team and enjoy a delicious meal with their family."
Hooters noted that guests who go to the newly redesigned location will experience a variety of design elements that will surely keep them comfortably seated for hours enjoying Hooters world-famous wings and catching a game on televisions. The high exposed ceiling, painted ductwork and cypress wood walls give a more open and brighter appearance, and materials such as light colored face brick provide texture throughout the space.
Guests will also benefit from a more centrally located and placed bar, complemented with swiveled bar stools for ease and comfort. And speaking of comfort, the Hooters of Kirby location also features new booth seating and high-back chairs at all tables with an enhanced seat size and added padding.
Hooters of America is a franchisor and operator of over 435 Hooters restaurants in 44 states and 28 foreign countries.
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