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TMCNet:  Cyberplex Announces Strategic Partnership Between EQ Ads and Crowd Riff

[January 08, 2013]

Cyberplex Announces Strategic Partnership Between EQ Ads and Crowd Riff

TORONTO, ONTARIO, Jan 8, 2013 (Marketwire via COMTEX) -- Cyberplex Inc. (TSX:CX) a leader in data and analytics platforms for targeting mobile, social and online audiences, today announced that its subsidiary EQ Ads has partnered with Crowd Riff, a provider of real-time social media insights and content curation.


Crowd Riff is a real-time platform for scoring, targeting, analyzing and publishing the most relevant and influential social media content. EQ Ads enables advertisers to connect directly with their customers by delivering real-time audience targeting solutions that incorporate highly relevant and predictive data and analytics. With this exclusive partnership for audience targeting, EQ Ads can now integrate Crowd Riff's unique and proprietary data insights into its media platforms to enable innovative ad targeting solutions based on social media activity.

Cyberplex made a minority investment in Crowd Riff in 2012, and has been working closely with the Crowd Riff team to create the most innovative advertising targeting solutions based on algorithms that score individuals based on their social influence for particular brands, products and services. The result is the smartest and most brand-focused social scoring targeting solution in the market today.

"Crowd Riff's ability to mine and target the best social media content is very impressive. But even more impressive is how it tracks and scores brand influencers and all of the insights and data generated by the platform," said David Katz, EVP Corporate Development. "EQ Ads' clients will now have a unique and decisive edge by being able to use the most impactful social media data to target their most valuable audiences and brand ambassadors." "EQ Ads is unique in the marketplace, for its deep knowledge and expertise in advertising technology and media operations," said Dan Holowack, President of Crowd Riff. "Working with the teams at EQ, we will continue to develop and bring to market new and innovative applications for Crowd Riff and EQ customers." About Cyberplex Cyberplex Inc. (www.cyberplex.com) provides a smarter way to target customers. The Company uses real-time analytics and data-intensive platforms to reach the most relevant mobile, social and online audiences. Cyberplex partners with leading agencies, advertisers and networks across North America who are looking to better understand their customers and to get more value out of advertising and media initiatives.

About Crowd Riff Clients use the unique scoring power of Crowd Riff to realize the stored value of their multiple social media & CRM activities - we call this Scored Value(TM).

Crowd Riff monitors relevant social media content on Twitter, Facebook and Instagram using a real-time scoring and semantic learning algorithm. The scoring system ranks social comments & photos based on several attributes, including client-specified values, to surface the most relevant and engaging content in real-time. In addition, the system tracks and scores patterns of behaviour, also based on client-specified values, to help discover actionable insights about key influencers. Crowd Riff is custom configured to each client's needs to produce proprietary Scored Value(TM) ratings for both content publishing and actionable business insights.

Forward-Looking Statements This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

FOR FURTHER INFORMATION PLEASE CONTACT: Cyberplex Inc. David Katz EVP Corporate Development 416.597.8889 416.597.2345 (FAX) press@cyberplex.com www.cyberplex.com SOURCE: Cyberplex Inc.

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