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TMCNet:  How IBM is empowering enterprises with data analytics [Services & Apps] [Times of India]

[December 31, 2012]

How IBM is empowering enterprises with data analytics [Services & Apps] [Times of India]

(Times of India Via Acquire Media NewsEdge) PUNE: Information technology giant IBM has unveiled new software and services that bring the power of big data analytics into the hands of today's social savvy workforce anytime, anywhere.

Now, organizations can apply analytics to their social business initiatives, allowing them to gain actionable insight on information generated on networks and put it to work in real-time.

IBM's social software platform, IBM Connections, incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization, whether on premise, in the IBM SmartCloud or using the broadest range of mobile devices.

IBM said in a media communication that rise of social media is prompting business leaders, from the chief marketing officers to the chief human resources officer to the chief information officer, to evaluate how to create opportunities that drive business transformation through the use of social technology, creating real business value. The company cited a report by Forrester Research which says the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016.

"To truly realize the full potential of a social business, leaders need to empower a company's most vital asset - the information being generated from its people," said Himanshu Goyal, country manager - IBM Social Business and Collaboration Solutions IBM Software Group, India/SA. "Now is the time for business leaders to embed social into their key business processes to shift their business from the era of "liking" to "leading," Goyal said.

(c) 2012 Bennett, Coleman & Company Limited

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