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TMCNet:  Pervasive Partners with LyntonWeb to Deliver Prepackaged CRM Integrations

[December 21, 2012]

Pervasive Partners with LyntonWeb to Deliver Prepackaged CRM Integrations

AUSTIN, Texas --(Business Wire)--

Pervasive Software® Inc. (NASDAQ: PVSW), a global leader in cloud-based and on-premises data innovation, has successfully partnered with LyntonWeb, a full-service online marketing and technology company, to provide prepackaged integrations between the inbound marketing software provider HubSpot (News - Alert) and various CRM systems including Microsoft CRM and NetSuite. Through the partnership, Pervasive has worked with LyntonWeb to create and deploy reusable integration processes, available on the Pervasive Galaxy Marketplace.

"We tried building homegrown integration solutions, but that approach soon hit scaling limitations," said Daniel Lynton, CEO of LyntonWeb. "We want to stay focused on our core competencies rather than become a data integration company. The right approach for us is partnering with Pervasive to leverage a trusted, proven integration platform. Integration isn't easy, but it is important for us to make the process painless and hassle-free for our customers. By partnering, we've been abl to decrease customer deployment time from weeks to days, expand our customer base and strengthen our value to HubSpot users. It was clear to us from day one that Pervasive gets the strategic value of partnerships."


LyntonWeb utilizes the prebuilt Pervasive integrations running on Pervasive Data Integrator™ on Pervasive DataCloud® to provide accurate and up-to-date customer and prospect information to its clients by breaking down silos between marketing and sales databases.

"Pervasive is keenly focused on empowering partners to deliver the best integration solutions to their customers, expand into new markets and decrease friction in the sales cycle," said Lance Speck, general manager of Pervasive Integration Products. "LyntonWeb is a perfect example of a partner who has experienced success by focusing on helping their customers to achieve their marketing goals, leveraging the power of prepackaged, easy-to-deploy integrations."

About Pervasive Software (News - Alert)

Pervasive is a global data innovation leader, delivering software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle. Pervasive products deliver value to tens of thousands of customers worldwide, often embedded within partners' software, with breakthrough performance, flexibility, reliability and return on investment. For additional information, go to www.pervasive.com.

About LyntonWeb

LyntonWeb is a full service web marketing and technology company based in Houston, Texas. It is focused on bridging the gap between marketing and technology for mid-sized B2B organizations. For more information, visit www.lyntonweb.com.

Cautionary Statement

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement.

All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners.


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