[December 21, 2012] |
 |
Pervasive Partners with LyntonWeb to Deliver Prepackaged CRM Integrations
AUSTIN, Texas --(Business Wire)--
Pervasive
Software® Inc. (NASDAQ: PVSW), a global leader in cloud-based and
on-premises data innovation, has successfully partnered with LyntonWeb,
a full-service online marketing and technology company, to provide
prepackaged integrations between the inbound marketing software provider
HubSpot (News - Alert) and various CRM systems including Microsoft CRM and NetSuite.
Through the partnership, Pervasive has worked with LyntonWeb to create
and deploy reusable integration processes, available on the Pervasive
Galaxy Marketplace.
"We tried building homegrown integration solutions, but that approach
soon hit scaling limitations," said Daniel Lynton, CEO of LyntonWeb. "We
want to stay focused on our core competencies rather than become a data
integration company. The right approach for us is partnering with
Pervasive to leverage a trusted, proven integration platform.
Integration isn't easy, but it is important for us to make the process
painless and hassle-free for our customers. By partnering, we've been
abl to decrease customer deployment time from weeks to days, expand our
customer base and strengthen our value to HubSpot users. It was clear to
us from day one that Pervasive gets the strategic value of partnerships."
LyntonWeb utilizes the prebuilt Pervasive integrations running on Pervasive
Data Integrator™ on Pervasive
DataCloud® to provide accurate and up-to-date customer and prospect
information to its clients by breaking down silos between marketing and
sales databases.
"Pervasive is keenly focused on empowering partners to deliver the best
integration solutions to their customers, expand into new markets and
decrease friction in the sales cycle," said Lance Speck, general manager
of Pervasive Integration Products. "LyntonWeb is a perfect example of a
partner who has experienced success by focusing on helping their
customers to achieve their marketing goals, leveraging the power of
prepackaged, easy-to-deploy integrations."
About Pervasive Software (News - Alert)
Pervasive is a global data innovation leader, delivering software to
manage, integrate and analyze data, in the cloud or on-premises,
throughout the entire data lifecycle. Pervasive products deliver value
to tens of thousands of customers worldwide, often embedded within
partners' software, with breakthrough performance, flexibility,
reliability and return on investment. For additional information, go to www.pervasive.com.
About LyntonWeb
LyntonWeb is a full service web marketing and technology company based
in Houston, Texas. It is focused on bridging the gap between marketing
and technology for mid-sized B2B organizations. For more information,
visit www.lyntonweb.com.
Cautionary Statement
This release may contain forward-looking statements, which are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. All forward-looking statements included
in this document are based upon information available to Pervasive as of
the date hereof, and Pervasive assumes no obligation to update any such
forward-looking statement.
All Pervasive brand and product names are trademarks or registered
trademarks of Pervasive Software Inc. in the United States and other
countries. All other marks are the property of their respective owners.

[ Back To IBM News 's Homepage ]
|