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TMCNet:  Swipely Expands Service to Reveal the Customer Behind Every Transaction

[December 18, 2012]

Swipely Expands Service to Reveal the Customer Behind Every Transaction

PROVIDENCE, R.I. --(Business Wire)--

Swipely, the simple way for local merchants to accept payments, understand customers and grow revenue, today unveiled its "Winter '13" product release to understand the customer behind every transaction. The new release extends Swipely's integrated payment and marketing service with more data, better analytics and faster deposits.

Swipely now works with hundreds of local businesses to manage one quarter billion dollars in annual sales. Swipely transforms the electronic payments infrastructure that costs US businesses $70 billion annually from a commodity into a valuable marketing tool to grow sales, with little or no new cost to merchants, by unlocking "big data" behind every card transaction.

"With our Winter '13 release, Swipely provides even more value to our growing network of merchant customers," said Angus Davis, founder and CEO of Swipely. "In just 6 months, we've grown our network to a quarter billion in volume, helping merchants understand customers and grow sales without paying new fees, installing new equipment or doing more work."

Deepen Customer Relationships
Merchants should have important customer information at their fingertips. With Winter '13, Swipely brings the very first Customer Relationship Management (CRM) tool that updates automatically with every card swipe to Main Street. Swipely builds a profile for each card-paying customer to help merchants remember spending recency, frequency and lifetime value - automatically. Merchants can add noes about customer preferences or edit contact information to quickly save insights and re-engage customers online after they leave the store. Merchants are now using Swipely to deepen relationships with over 500,000 customers.


Access Hourly Analytics Anywhere
Tracking business trends should be simple. Now optimized for tablets, including the iPad, merchants can use Swipely's online dashboard wherever they are. The simpler design helps every user, from owner to general manager to staff, understand trends as soon as they log in. New in the Winter '13 release, Swipely now helps multi-location retailers aggregate sales trends across all locations, or at the individual store level. Weather, Facebook (News - Alert) posts and other factors that impact buying patterns also appear in Swipely's Daily Journal. And with the new Swipely Heat Map, merchants can monitor sales performance by hour to take action when it matters.

Get Paid (News - Alert) Faster
It should be quick and easy to get paid. While other payments companies take up to 30 days to release funds to merchants, Swipely offers next-day settlements on every payment, including on American Express (News - Alert) transactions for qualifying merchants thanks to Swipely's new American Express OnePoint partnership available in Winter '13. Merchants upgrading to OnePoint have seen an immediate cash flow benefit of nearly $5,000 on average.

Grow Business Without a New Point-of-Sale
Merchants shouldn't have to change how they accept payments to grow sales. In addition to Micros, Aloha and PosiTouch, Swipely's Winter '13 release expands support with certified integrations to more leading point-of-sale (POS) and middleware systems that merchants already use, including Aldelo, Breadcrumb, Business Plus Accounting, Comcash, Digital Dining, Dinerware, Firefly, First Data, Focus, Isis POS, Lightspeed, Paladin, Restaurant Pro Express, Restaurant Manager, LiNUS POS Systems, Spa Booker, PC Charge, T-Gate, Authorize.net, SkipJack, DataCap NETePay, and others.

An Easy Upgrade
Existing Swipely merchants have already been upgraded to the Winter '13 release. For new merchant customers, Swipely is a good fit for those accepting over $30,000 in monthly credit card sales. Most merchants can upgrade from legacy solutions in a matter of days, with zero incremental cost. To see if Swipely is a fit for your business, please visit swipely.com or call 888-SWIPELY.

About Swipely:

Swipely is a simple way for local merchants to accept payments, understand customers and grow revenue. Swipely's valuable analytics, loyalty and marketing tools work with systems merchants already have and with cards consumers already use. Merchants use Swipely to manage one quarter billion dollars in sales and to deepen relationships with over 500,000 customers.

Founded by Angus Davis, the Providence, RI based company includes veterans of Tellme, Microsoft, Netscape, LivingSocial (News - Alert) and SeamlessWeb, and is backed by leading Silicon Valley investors including Index Ventures, Greylock Partners, and First Round Capital, among others, who have made the largest software venture investment in Rhode Island history.


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