|[December 04, 2012]
Sepaton Names Amy Lipton Senior Vice President of Marketing
MARLBOROUGH, Mass. --(Business Wire)--
Inc., maker of the world's fastest backup and recovery solution,
today announced the appointment of Amy Lipton to senior vice president
of marketing. Amy brings more than 25 years of global marketing
leadership and client knowledge to her new role. As Senior Vice
President of Marketing, Amy will lead the development and execution of
Sepaton's marketing and communications strategy, including all of its
efforts related to brand awareness, product marketing, channel
enablement, promotion, press and analyst relations, interactive media,
and new social media initiatives aimed at further increasing awareness
of the Sepaton brand and growth of the company's market-leading,
enterprise-class solutions. She will report directly to Mike Thompson,
president and CEO.
"We are fortunate to add someone with Amy's skills and experience to the
Sepaton team at this dynamic time in our growth as a company as we
further advance our customer-driven innovation with exciting new
products and industry leadership," said Thompson. "Amy's background in
developing market-leading branding and messaging campaigns will help
strengthen our industry presence and clearly define our competitive
superiority for the world's largest enterprises with Big Data backup
"There are tremendous opportunities available to Sepaton to seize new
markets, accelerate the adoption of its world-class data protection
soutions, and extend the use of its intellectual property," said
Lipton. "I'm very excited to work side-by-side with such an accomplished
management team. I look forward to leveraging my expertise at branding
stellar technologies to better demonstrate how Sepaton helps enterprise
customers manage their large and growing volumes of data, meet the
tightest of backup windows, and assure fast data recovery in the event
of a failure."
Amy brings a wealth of marketing experience from both large and mid-tier
companies, where she held a succession of increasingly senior marketing
and leadership roles. At IBM (News - Alert) she served in several capacities, including
as director of global marketing for Digital Media, director of global
marketing for Media and Entertainment Industry, director of global
marketing for Business Process Management and marketing executive for
IBM's wireless eBusiness services. Most recently she was vice president
of marketing at WMS Industries (News - Alert), an industry leading gaming technology
provider based in the Greater Chicago metropolitan area. Amy holds a
Master of Science degree from Rensselaer Polytechnic Institute and a
Bachelor of Fine Arts in Design from Syracuse University.
Sepaton's award-winning S2100 platform is designed specifically for
large backup and restore operations to reduce the cost and risk of data
protection by delivering the performance, massive grid scalability,
deduplication, flexibility, and enterprise-class reliability needed to
protect large and growing data volumes in a single system.
Photo of Amy Lipton: http://sepaton.com/images/Amy_Lipton-SVP_Marketing.jpg
About Sepaton, Inc.
Sepaton delivers the world's fastest enterprise backup and recovery
solution. It is designed specifically for enterprise IT organizations
that manage extremely large and growing volumes of data, that must be
backed up within tight time windows - every time, guaranteed - and that
require the fastest possible recovery in the event of a failure.
Sepaton's patented scale-out DeltaScale™ architecture enables high
performance and modular expansion to enable centralized protection of
massive data volumes. Sepaton is the safe choice for large enterprise.
Sepaton is headquartered in Marlborough, MA, and has an international
office in London. For additional information call 866-Sepaton or visit http://www.Sepaton.com.
Sepaton, S2100, DeltaRemote, and DeltaStor are registered trademarks and
ContentAware, DBeXstream, and DeltaScale are trademarks of Sepaton, Inc.
All other brand and product names are or may be trademarks of their
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