PR Newswire's Business Technology Round-up, 4th December 2012
LONDON, December 4, 2012 /PRNewswire via COMTEX/ --
Re/Max relaunches website, 1-on-1 offers stay at home fitness and Carroll Media launches new outdoor ad tracking service
Re/Max, a popular US based online real estate agency, has announced the relaunch of its website, providing users with a whole range of innovative new features designed to create a unique and intuitive online property purchasing platform.
The new site introduces an entirely new user interface, as well as the option for users to create a property shopping list containing their favourite features. They can then match their preferences to the Re/Max property database. Frequent site users can also benefit from its innovative personalisation features, which create a bespoke homepage depending on previous search patterns, as well as property suggestions and quick links.
According to CEO Margaret Kelly, "Remax.com uses state-of-the-art technologies and is the most sophisticated technology tool we have ever released". The company has already managed to attract an impressive 4million unique visitors every month, and hopes to build on that number with this new release.
1-on-1 Fitness Training, an innovative provider of personal training regimes, has become one of the first fitness institutions in the US to harness the power of the internet, having started to provide personal training sessions via webcam.
The company has been providing fitness services for more than 20 years, but the rise of free online services such as Skype and Apple's FaceTime has revolutionised the business, with the company's trainers now able to offer complete fitness packages in the comfort of a client's own home. Clients can arrange a personal or group training session using a laptop, desktop or mobile device, giving them the opportunity to take advantage of a bespoke fitness regime without having to leave the house.
Carroll Media, a quality control company specialising in outdoor advertising systems, has announced the launch of the "OutdoorAdTrak Posting Analysis" system, a program designed to track the efficiency of outdoor advertising.
The new service provides businesses with the opportunity to measure the effectiveness of their outdoor campaigns for the first time, providing detailed analysis of an ad's visibility, illumination and footfall attraction, giving companies the chance to plan future campaigns more effectively. Carroll Media has touted the development as the next step towards improving the accountability of outdoor advertising as a successful marketing medium, in a way that has thus far been exclusive to TV, print and online campaigns.
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