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TMCNet:  Emphasys Selects Soffront CRM to Manage Customer Satisfaction

[December 04, 2012]

Emphasys Selects Soffront CRM to Manage Customer Satisfaction

Fremont, CA, Dec 04, 2012 ( via COMTEX) -- Soffront Software Inc., the mid-market CRM leader, today announced that Emphasys Software has selected Soffront's Enterprise CRM to manage customer satisfaction. Emphasys will use Soffront's Customer Service and Outlook Integration modules. Emphasys develops, distributes and supports software for the Real Estate industry.

According to Rose Shapiro, Emphasys Product Manager, "Our support team needs to have immediate access to details such as status, previous correspondence, previous alerts etc. We need a place to queue and process incoming calls as unassigned tickets, before they are assigned to the next available support person." Before discovering Soffront, Emphasys evaluated three other CRM solutions. Emphasys selected Soffront due its ease of use, intuitive navigation, and configurable customization. "Soffront is very customizable, which will help us to continue working as we are used to, or even better. We like the variety of Search options allowing us to find information regardless of page or field it was recorded" Shapiro added.

Shapiro continued, "We are very impressed. We really like Soffront's elegant interface, customization and most of all, the professional level of support we receive from our dedicated Soffront personnel." About Soffront Software, Inc.

For twenty years, Soffront has provided CRM solutions for small-to-medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time in the CRM. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, or visit

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Soffront Software, Inc. contact: Sudipto Ghosh 510-413-9000 ext. 134 sudiptog (at) soffront (dot) com Read the full story at

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