|[November 27, 2012]
Joingo® Launches the Ultimate in Intelligent Mobile Marketing - Location Based Marketing Automation
SAN JOSE, Calif. --(Business Wire)--
pioneers in consumer facing mobile loyalty engagement, today announced
the availability of an innovation in Location Based marketing. Joingo
enabled properties are now able to define geographic regions on a map
view of the US, their city, their property, even their on-property
venues, and deliver marketing messages and offers automatically as their
customers enter and exit those regions.
This new capability works in conjunction with the Joingo personalization
system that is connected to the property's CRM and customer intelligence
systems. The result is the ability to deliver marketing messages and
offers to an individual customer with the rght incentive at exactly the
right time and place to entice them to change course with an additional
visit or purchase.
"Relevance is the key to reaching a consumer with direct marketing,"
said Joingo's VP of Sales & Marketing, Brenda Boudreaux. "Imagine the
impact of sending a welcome message to your patrons when they are
detected arriving at the airport, a special offer as they approach
venues within your property such as the pool or a restaurant, then
another as they leave the premises to entice them to return."
"This capability allows Operators to maximize their ROI by automatically
sending personalized offers to a better defined audience. The process to
set up these automated pushes is simple, and because no ongoing activity
is required, there is no additional workload - the marketing
organization can set it and forget it," Boudreaux added. "It's a
win-win, as both our customers and their patrons benefit from this
exciting new feature."
Joingo is a mobile and social technology company based in San Jose, CA (News - Alert)
with offices in Nevada. Joingo's Mobile Loyalty System integrates as the
central hub connecting CRM systems with robust mobile marketing
application services, extending the customer brand and leveraging it
into increased revenue. For more information about Joingo visit www.joingo.com,
on facebook.com/joingomobile, or follow us on twitter @joingo_com.
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