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TMCNet:  Sitecore Achieves Record Year and Advances Move Into Burgeoning Customer Experience Management Market

[November 23, 2012]

Sitecore Achieves Record Year and Advances Move Into Burgeoning Customer Experience Management Market

SAN FRANCISCO, CA, Nov 23, 2012 (MARKETWIRE via COMTEX) -- Sitecore, a leading Web content and customer experience management software company, today announced strong business results and customer acquisition growth for its fiscal year ending June 30, 2012.


For the third consecutive year, Sitecore achieved more than 40 percent growth worldwide over the previous fiscal year. New customers acquired in the past year include Brother International, Canadian National Railway Company, Coles, easyJet, HSBC, Nestle, Sears and United Healthcare Services.

A significant investment by leading private equity and venture capital firm Technology Crossover Ventures (TCV), of Palo Alto, California, in late 2011 enabled consolidation of Sitecore's global operations. Additionally, Sitecore increased investment in R&D, marketing and sales, to sustain continued high growth. Sitecore also expanded its global footprint with new offices in Beijing, Shanghai and Singapore.

"Our fiscal year 2011/12 was a strategic one for us in advancing Sitecore's goal to grow faster than the industry and secure our position in the rapidly growing Customer Experience Management market," said Michael Seifert, founder and CEO, Sitecore. "Our increased investment in R&D has enabled us to continue our product innovation and execute on an aggressive road map to enhance our award-winning Customer Engagement Platform (CEP). We continue to earn acclaim from leading industry analysts for our product vision, our growing customer base, and our committed network of over 1,000 certified business partners who deploy our product worldwide. The Sitecore team is committed to achieving continued, strong growth in the years to come." Patented Innovation New product development at Sitecore is based on insight and understanding of a company's marketing and sales functions, combined with an equally deep insight into the potential of the technology. To protect and strengthen its market-leading position, Sitecore filed several patents in the past year, bringing the company's on-file applications to 17. Two patents were awarded in the past year, including, most recently, the Sitecore Human Experience Analytics U.S. patent.

Sitecore launched several new and updated products for marketers and developers for integrating digital and print media; scaling websites and marketing campaigns using Microsoft Azure; data sharing across Sitecore and Microsoft SharePoint; Ecommerce services; and connecting social channels for more relevant customer experiences.

More than 8,000 certified developers worldwide use Sitecore's software, and Sitecore's developer community has a growing membership of 17,000.

Industry Acclaim A number of the world's renowned research and media companies have recognized Sitecore's leadership and innovation. According to Alan Pelz-Sharpe, research director, content management and collaboration, The 451 Group, "Sitecore has come a long way in a short time.

Accurately predicting the major changes and challenges that a mature WCM market was facing, it moved aggressively to reposition itself two years ago as one of the first vendors of customer-experience management. Since this change, it has experienced impressive growth, and with the recent injection of new funding, claims it's in this for the long run. Based on its current performance, one would not want to bet against it." In June, 2012, Sitecore was positioned by Gartner, Inc., in the Visionaries quadrant of its "Magic Quadrant for CRM Multichannel Campaign Management (MCCM)." Sitecore believes its position in this report recognizes and underscores the company's vision for giving marketers the ability to control and measure multichannel campaigns -- an important facet of customer experience management. Furthermore it is confirmation that organizations are using Web content management technology to drive digital marketing capabilities across all channels and Sitecore is at the forefront of this evolution.

Sitecore has received industry accolades from leading media and industry analyst organizations, including Visionary in 2012 Gartner Magic Quadrant for CRM Multichannel Campaign Management, Leader in 2012 Gartner Magic Quadrant for Web Content Management, Stratecast|Frost & Sullivan 2012 Best Practices Award for Technology Innovation in Customer Engagement Platforms, Software Magazine Software 500 ranking of the world's largest software and service providers, and KMWorld's 100 Companies that Matter in Knowledge Management.

Partner for Success Sitecore extended and grew its partnerships with several industry leaders, including Brightcove, Telligent and Kapow Software.

Additionally, to further expand its product offering, Sitecore invested in Komfo, a social media marketing platform provider, to give marketers insight and control of the customer experience within Facebook and other social networks.

About the Magic Quadrant Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sitecore Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the Web, e-mail, mobile, social and offline. Our customer experience management platform combines proven Web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft and Nestle, rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

Media Contact: Kim Pegnato Sitecore 781-620-1729 Email Contact SOURCE: Sitecore http://www2.marketwire.com/mw/emailprcntct id=62FB4BC8262AE392

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