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TMCNet:  CDW Adds New Talent to Leadership Team

[November 15, 2012]

CDW Adds New Talent to Leadership Team

VERNON HILLS, Ill. --(Business Wire)--

CDW (News - Alert), a leading provider of technology solutions for business, government, education and healthcare, today announced it has augmented its marketing leadership team with three new hires. Andrea Bradshaw joins CDW as senior director and general manager of CDW's Mobility Solutions group; Joe Woods joins as director, operations and ecosystem development within Mobility Solutions; and, Jim Mitchel joins as senior director, marketing communications and advertising.

The new executives reflect CDW's investment in the growth of its IT solutions and services capabilities. The expansion of the mobility solutions team reinforces the company's commitment to provide world-class mobility solutions to its more than 250,000 business customers across North America.

"Demand for mobility solutions is growing as more businesses realize greater cost and competitive advantages from their mobility investments," said Neal Campbell, senior vice president and chief marketing officer, CDW. "We've hired technology leaders to help drive our business frward and meet the needs of our growing customer base. Andrea and Joe will be integral to our expansion efforts."

Bradshaw brings more than 20 years of experience in sales, marketing and product development in the technology industry to CDW. Most recently, she was vice president of new business development, solutions and operations for Brightstar (News - Alert) U.S., a leading wireless distributor and global services company. Bradshaw was one of Brightstar's founding officers and helped the company become the world's largest specialized wireless distributor. In her new role, she will lead CDW's mobility business, developing and executing integrated strategies that leverage CDW's expansive capabilities in the mobility space to meet the evolving needs of business leaders and IT decision makers.

Woods comes to CDW with more than 20 years of experience in the mobile industry. Previously, Woods served in senior sales and marketing roles at two mobile software startups that were acquired by RIM and Nokia (News - Alert). Previously, he headed up the North American handset portfolio for Motorola and served as vice president and general manager at AirTouch/PrimeCo PCS. Woods will lead the ongoing development and optimization of CDW's mobility strategy and collaborate with sales and product teams on client solutions and services.

Mitchel joins CDW with more than 30 years of experience in global marketing and product management at Fortune 100 companies and startup corporations. Prior to CDW, he served as vice president of marketing at SK Telecom (News - Alert), a leading telecommunications company, as well as general manager of, a startup owned and operated by SK Telecom. In this new role, Mitchel will work with the Marketing Leadership team to market CDW's growing suite of IT solutions and technology product portfolio. He will also oversee marketing communications programs and agency partners, provide counsel to CDW's solution and segment management teams, and lead the implementation of marketing communications and brand management strategies across the organization.

"Jim was the ideal choice to lead our marketing, advertising and communications programs due to his depth of experience and his proven track record of designing and implementing successful technology marketing programs," continued Campbell. "He will be a driving force behind our efforts to reach IT professionals and the larger business community as we continue to scale our marketing efforts to meet the growing needs of our customers."

About CDW

CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 32 on Forbes' list of America's Largest Private Companies and No. 270 on the FORTUNE 500, CDW was founded in 1984 and employs more than 6,900 coworkers. For the trailing twelve months ended September 30, 2012, the company generated net sales of more than $10 billion. For more information, visit

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