Leads360's Sales Lead Management Solution Joins Marketo LaunchPoint
LOS ANGELES, CA, Nov 14, 2012 (MARKETWIRE via COMTEX) --
Leads360 today announced that its cloud-based lead management and
sales automation solution, including flagship lead management
solution, Leads360 LeadManager(TM), and integrated intelligent sales
dialer, Leads360 Dial-IQ(TM) are now a part of the Marketo
LaunchPoint partner ecosystem. Marketo LaunchPoint is the most
complete ecosystem of solutions for marketers wanting to drive
results and revenue.
"Marketo LaunchPoint is further proof that a cloud-based ecosystem is
the future for businesses looking to optimize their entire customer
life cycle," said David Nachman, Executive Vice President Marketing,
Product and Business Development. "It gives businesses the ability to
select best-of-breed software applications from the top of the funnel
down. Leads360 is a vital piece of this puzzle, enabling
organizations to improve sales performance, and marketing ROI by
driving higher conversion rates on the leads generated through
marketing automation solutions."
Leads360's sales lead management and intelligent dialer solution is a
perfect complement to Marketo, with a focus on three core principles
critical to improving sales conversion -- improved speed-to-contact,
greater selling discipline and increased sales rep productivity.
Leads360 receives sales-ready leads from Marketo and ensures they are
worked with an optimal degree of rigor, ensuring the sales
opportunity potential is maximized.
"Marketo LaunchPoint is about giving customers the powerful solutions
they need to drive revenue," said Robin Bordoli, VP Partner
Ecosystems at Marketo. "Leads360, with their proven ability to
increase sales rep productivity, is a great example of this. We're
excited to have them in the ecosystem and look forward to working
together to help our customers."
For more information about Leads360's partnership with Marketo click
Join Marketo's virtual event: Good To Great: Marketing Virtual Event
- Powered by the Marketing Nation(TM) today at 8AM PST. During this
half-day event, over 50 companies will demonstrate the value in
marketing platforms and how the Marketo Marketing Nation delivers on
the ideas and processes, people, and technology required for success.
Leads360 is a market leading provider of cloud-based
lead management and sales automation solutions proven to deliver
smarter, more efficient lead distribution and sales processes for
improved conversion rates. With unmatched expertise, drawn from a
dedication to helping more than 5,000 clients automate and improve
their lead distribution, response and conversion processes, Leads360
has become the platform of choice for organizations focused on
improving customer acquisition practices and business performance.
Leads360 is a privately held company, recently recognized as one of
the fastest growing companies in North America by Deloitte. Please
visit www.Leads360.com for more information.
About Marketo: Marketing Software - Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete
marketing software that propels fast-growing small companies and
global enterprises alike. Marketo's marketing automation and sales
effectiveness software -- including the world's first integrated
solution for social marketing automation -- streamlines marketing
processes, delivers more campaigns, generates more win-ready leads,
and dramatically improves sales performance. With proven technology,
comprehensive services and expert guidance, Marketo helps thousands
of companies around the world turn marketing from a cost center into
a revenue driver.
Known for providing breakthrough innovation and fueling explosive
growth, Marketo was recently named to The Wall Street Journal's 3rd
annual "Next Big Thing List," one of "America's Most Promising
Companies" by Forbes, and the #1 Marketing Software Vendor on the INC
500. In 2011 Marketo ranked as the #1 fastest-growing private company
by the Silicon Valley Business Journal, and in both 2011 and 2012 the
company received the CRM Market Leaders Awards Winner for Marketing
Solutions by CRM Magazine. Salesforce.com customers also honored the
company with two AppExchange Best of '11 Awards, for Best Marketing
Automation Solution and Best Chatter Exchange.
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