|[November 13, 2012]
Gemalto and Orange Make Back-up of Mobile Content Available to All in Jordan
AMSTERDAM --(Business Wire)--
Gemalto (Euronext NL0000400653 GTO), the world leader in digital
security, announces that Orange (News - Alert) Jordan has rolled out its LinqUs
Cloud Backup solution to offer mobile content back-up to all of its
three million subscribers. The solution, compliant with the entire
handset base, is a first-of-its-kind in the country.
Orange subscribers can save and restore their mobile data like the
phonebook contacts 'in the cloud' in case of handset loss, change or
damage, no matter if the data is stored on the SIM card or directly in
the mobile handset. This feature is unique to the Gemalto (News - Alert) solution. The
service access is easy, with a welcome message triggering an automatic
configuration in just one click at first network connection. The
solution also offers a simple way to aggregate and organize other mobile
content such as pictures, video, calendar, and tasks from a single place.
This new service will allow Orange Jordan to increase customer retention
by keeping end user's data safe and by providing continuity of service.
It will also significantly reduce the revenue loss linked to mobile
service interruption. Gemalto estimates that 5 to 10 percent1
of subscribers worldwide lose their handset each year, and can take up
to three months to retrieve their complete phonebook content, leading to
a direct and significant revenue leakage.
"Our strategy is to always offer the ultimate service to all our
customers, whatever their phone and their subscription, prepaid or
postpaid," said Mr Wasfi Safadi, Deputy Chief Marketing and
Communication Officer, Orange Jordan. "Gemalto's LinqUs Cloud
Backup has been designed with end-user convenience in mind, and
its "just one clik" feature significantly boosts adoption and customer
"Orange Jordan is a pioneer in the country with a unique integrated
offer that provides mobile, fixed line and broadband Internet, and our
LinqUs Cloud Backup solution brings an additional stepping stone in
their innovation process," added Jean-François Schreiber, Senior
Vice President of Mobile Software & Services at Gemalto. "It's a
new landmark in our longstanding relationship, building on the
successful partnership we forged from Orange Jordan's 3G service launch
beginning of 2010."
LinqUs Cloud Backup has already been rolled out by close to 100
operators in the world, and 116 million end-users protect their personal
data through this solution.
1 Gemalto internal statistics based on a sample of the 100
operators using LinqUs Cloud Backup worldwide
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital
security with 2011 annual revenues of €2 billion and more than
10,000 employees operating out of 74 offices and 14 Research &
Development centers, located in 43 countries.
We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel,
shop, bank, entertain and work - anytime, everywhere - in ways that are
enjoyable and safe. Gemalto delivers on their expanding needs for
personal mobile services, payment security, authenticated cloud access,
identity and privacy protection, eHealthcare and eGovernment efficiency,
convenient ticketing and dependable machine-to-machine (M2M)
Gemalto develops secure embedded software and secure products which we
design and personalize. Our platforms and services manage these secure
products, the confidential data they contain and the trusted end-user
services they enable. Our innovations offer more ways for our clients to
enhance the convenience and security of people's digital lives.
Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world.
For more information visit www.gemalto.com,
or follow @gemalto
on Twitter (News - Alert).
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