Marketing Software Provider, SalesFUSION, Announces Partnership with Demandbase to Enhance Demographic Data for SalesFUSION's WebForensics Site Visitor Tracking Tool
Atlanta, GA, Nov 12, 2012 (PRWeb.com via COMTEX) --
SalesFUSION(TM) is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. This week, SalesFUSION announced it has entered into a strategic partnership with Demandbase. Through the partnership, Demandbase will enrich SalesFUSION's website tracking tool with real-time business information about SalesFusion client Website visitors--including company name, industry, size, location, revenue and nearly 40 other attributes--via Demandbase's Real-Time Identification Service.
SalesFUSION is a leading provider of enterprise marketing automation software built for b2b marketers and offers a suite of solutions including nurture-based marketing, website visitor tracking and social media marketing. The partnership with DemandBase will allow SalesFUSION to improve its existing website visitor tracking tool known as WebForensics by appending account-based web visitor data from DemandBase in cases where SalesFUSION identifies the account by IP address. Said Kevin Miller, CMO of SalesFUSION; "We are excited about this partnership with Demandbase. We evaluated a number of different technology providers this year for the purpose of offering an enhanced version of our popular WebForensics product. Demandbase fit the bill through and through and their focus on the account-based approach matches perfectly with our b2b clients."
The partnership officially begins on 11/1/2012 at which time SalesFUSION will begin to offer its clients an enhanced version of WebForensics that includes the account-based intelligence provided by Demandbase. This new, paid service, will provide for an additional revenue stream for both companies and lay the groundwork for expanding the partnership into new areas.
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360(TM) suite, which complements CRM systems by adding an on-demand enterprise ead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. Visit our site: http://www.salesfusion.com.
Read the full story at http://www.prweb.com/releases/2012/11/prweb10116534.htm
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