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TMCNet:  LBi broadens blended service offering with Sceneric deal - acquisition rounds out LBis portfolio of capabilities

[November 12, 2012]

LBi broadens blended service offering with Sceneric deal - acquisition rounds out LBis portfolio of capabilities

(M2 PressWIRE Via Acquire Media NewsEdge) Global marketing and technology agency LBi has acquired Sceneric, a leading ecommerce consultancy and systems integrator.

The deal adds Scenerics best-in-class ecommerce platforms to LBis blended service offering providing clients with fully integrated digital, social and ecommerce solutions.

Based in the UK and Hong Kong, and operating globally, Sceneric specialises in implementing enterprise level, multi-channel ecommerce solutions. It provides both strategic consultancy and technical integration services including automated inventory control and fulfillment, and PCI compliant credit card integration for clients that include Legal & General, B&Q, Nisbets, Moneysupermarket, Molton Brown and Stanley Gibbons.

The acquisition provides LBi with the opportunity to cross-sell its broad range of complimentary services to the Sceneric client base, while allowing Sceneric to leverage its own growth across the LBi footprint.

Ewen Sturgeon, EMEA Chief Executive of LBi, said: Sceneric has an unparalleled reputation for delivering best-in-class ecommerce solutions that build business value for clients. This deal significantly boosts LBis ecommerce credentials and strengthens our strategic service offering allowing us to better power customer journeys from acquisition through to conversion and retention.

George Brandie, Chief Executive of Sceneric, said: The LBi deal was a natural fit for Sceneric due to our complementary customer base and we look forward to utilising its best-in-class digital media services to help clients achieve leadership positions in their markets. Partnering with LBi will enable Sceneric to continue providing cutting edge consultancy and integration skills to a range of international blue chip brands while benefitting from the additional expertise available within LBi. We are excited about the opportunities ahead as we become a one stop e-commerce provider offering everything from multi-signal search to hosting and managed services.

About LBi LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value.

We help companies of all shapes and sizes decide whats next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB,, SAB Miller and Virgin Atlantic. Across our 32 offices in 17 countries, there are more than 2,200 digital specialists collaborating with brands to enrich peoples lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics.

There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and its the reason why all types of organisations from famous global businesses to disruptive start-ups choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

About Sceneric Sceneric is an ecommerce solutions provider that works closely with its customers to help them achieve leadership positions in their markets. We bring a combination of in depth industry knowledge, technical excellence and delivery expertise to support the operational objectives of our customers. Founded in 2006, Sceneric works with industry leaders such as Legal & General, B&Q, LOVEFiLM and Molton Brown, as well as Stanley Gibbons, Simplyhealth, Friends Provident, HL-Hybris, Mouchel, mgmadvantage and many others.

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