LiveRamp and Adometry Bring Offline Data to Online Measurement for Marketers
NEW YORK, NY, Nov 08, 2012 (MARKETWIRE via COMTEX) --
Adometry, Inc., the leader in cross-channel attribution, today
announced a strategic partnership with LiveRamp, the business that
enables companies to make their offline data actionable in online
advertising. The integration of LiveRamp's powerful offline-online
data matching solution with Adometry Attribute(TM) finally gives
marketers the ability to see the impact their cross-channel efforts
have on total purchases, not just online purchases, thus generating
significantly improved optimization.
"Sometimes consumers see an ad online or receive an email offer and
then pick up the phone or walk into the store to make a purchase,"
said Troy Lerner, President of Booyah Advertising, a full service
digital agency that serves customers such as Dish Network and
Blockbuster. "Understanding the full impact of an ad campaign on
digital and offline conversions is a major advancement for the
industry. It brings advertisers closer than ever before to a complete
picture of audience impact at different touchpoints."
Businesses in any industry with large customer databases will benefit
greatly from the joint solution. LiveRamp brings online the rich and
valuable assets of offline databases, including purchase history,
direct mail, email campaigns, loyalty, and CRM data. Adometry has
partnerships with the leading information services providers in many
data intensive verticals, including retail, travel, financial
services and automotive. LiveRamp's solution works seamlessly with
Adometry's leading advanced attribution technology, creating greater
prediction, precision and performance in multi-channel marketing
"While more and more dollars are being spent on online campaigns,
most purchases still happen offline," said LiveRamp CEO Auren
Hoffman. "Any business that allows consumers to place orders via
telephone, catalog, in store or just about anywhere that doesn't
involve only a mouse click is going to have offline data. That data
becomes extremely valuable when brought online and fed into a
powerful attribution engine like Adometry Attribute."
"Our customers are thrilled to have access to a unified solution to
leverage offline data to accurately attribute sales conversions to
appropriate campaign channels," said Paul Pellman, CEO of Adometry.
"Furthermore, when we leverage our third party, industry-focused data
partnerships, it's a powerful combination. Marketers can now optimize
their campaigns based on the most complete performance data set
For more information on Adometry, visit www.adometry.com or follow us
on Twitter: @Adometry. For more information on LiveRamp, visit
Adometry, Inc. provides cross-channel attribution
intelligence, plus auditing and scoring metrics, to optimize results
for the world's leading online advertisers, publishers, and ad
networks. Through its SaaS-based advanced analytics, Adometry
processes and analyzes tens-of-billions of impressions and
advertising transactions per month to identify the true consumer
purchase-decision journey and to maximize marketing ROI. Adometry
combines a scientifically proven methodology with a flexible and easy
to implement solution to generate results in as little as two weeks.
Headquartered in Austin, Texas, Adometry is privately held and backed
by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford
University. For more information, visit www.adometry.com.
LiveRamp data onboarding enables companies to use
their offline customer data in online advertising. With LiveRamp,
marketers can use offline data about their customers to optimize all
of the online initiatives-including targeting ads, analytics, content
optimization, attribution. LiveRamp is focused solely on data
onboarding and works seamlessly with all the leading online ad
networks and platforms.
LiveRamp has offices in San Francisco and New York. Learn more at
LiveRamp is how offline gets online.
Adometry is a registered trademark and Adometry Attribute is a
trademark of Adometry, Inc. All other company and product names
mentioned are used only for identification and may be trademarks or
registered trademarks of their respective companies.
SOURCE: Adometry, Inc.
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