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TMCNet: IDC Study Reveals SAS Dominates Global Analytics Market [Professional Services Close - Up]

[July 15, 2012]

IDC Study Reveals SAS Dominates Global Analytics Market [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) By a large margin, more enterprises worldwide rely on SAS analytics than any other brand, according to IDC's Business Analytics Software 2012-2016 Forecast and 2011 Vendor Shares report.


The study found: SAS' share of the analytics segment was 35.2 percent in 2011, up from 34.8 percent in 2010, according to IDC. That was more than the entire share for the remaining analytic vendors named. IBM, in second place, held 16.8 percent.

IDC also named SAS a top five provider in numerous business analytics categories, including business intelligence tools, data warehouse platforms, performance management applications, end-user query/reporting tools, data warehouse generation software and supply chain analytics.

The business analytics software market grew 14.1 percent in 2011, according to IDC, which forecasts a 9.8 percent compound annual growth rate through 2016 "For many years, organizations viewed information technology as a cost center. That perception is rapidly changing as corporate leaders realize the benefits of analytics. Enterprises increasingly understand that analytic insights can make IT a business driver boosts the bottom line," said Jim Davis, SAS Senior VP and Chief Marketing Officer.

Hewlett-Packard uses SAS Analytics to analyze both structured and unstructured data. The results can reveal insights and valuable early-market intelligence, benefiting HP's business results.

"The analysis of public data helps us proactively address product requirements and even anticipate service issues in our call centers," said Prasanna Dhore, HP VP of Global Customer Intelligence. "Customer satisfaction on existing products in the field is increased, but we can also fine-tune the next generation of the product to increase sales. That's just one of the many ways we employ SAS Analytics to improve the business." SAS is a company focusing on business analytics software and services.

((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2012 ProQuest Information and Learning Company; All Rights Reserved.

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