|[June 27, 2012]
HealthiNation Partners with PumpOne to Distribute Fitness and Workout Videos
NEW YORK --(Business Wire)--
the premier health and wellness media company announced today an
exclusive distribution agreement with PumpOne,
which has built the world's largest exercise image, video & workout
libraries. The addition of PumpOne content to HealthiNation's library
presents the most comprehensive package of trusted healthy lifestyle and
fitness videos available.
"Video viewing is exploding across all platforms and we're seeing that
same explosive growth in health and lifestyle video," said Raj Amin, CEO
and co-founder, HealthiNation. "Fitness is an important growth area and
our relationship with PumpOne gives us a premier brand partner to work
with as we expand our audience in this category."
Under this agreement, HealthiNation has exclusive rights to distribute
PumpOne's fitness and workout classes across HealthiNation's
multi-platform network which includes online, mobile and digital cable
"PumpOne has created a vast fitness library alloing people to access
our content online and on smartphones and tablets," said PumpOne
co-founder Craig Schlossberg. "Our partnership with HealthiNation will
enable us to further extend our reach to new users online and on digital
cable and is one where we see many opportunities to grow."
PumpOne videos will be distributed through HealthiNation's network
starting in July. Content includes step-by-step workout plans as well as
hour-long classes ranging from yoga to bootcamp.
Continuing its efforts to enhance and expand HealthiNation's brand
presence, HealthiNation also announces today the addition of Seth
Solomons, Global CEO of CRM365, a CRM agency within Publicis' Vivaki
unit and former Global Chief Marketing Officer at Digitas (News - Alert), to its Board
of Directors. Seth's success in building client relationships with
global leaders like American Express and Pfizer will help the company
develop strategies to enhance HealthiNation's relationships with a
broader group of partners.
"I'm excited to be working with the premier company in health video at a
time when brands want to connect with their audience across multiple
digital screens," said Seth Solomons, Global CEO of CRM365. "I have a
passion for health and look forward to building on the success here at
Founded in 2005, HealthiNation is a multiplatform media company that
produces and syndicates original, award-winning health and lifestyle
video. Millions of consumers watch HealthiNation videos monthly on
digital cable television, leading web properties, connected devices, in
doctors' offices and through employer wellness portals nationwide.
HealthiNation is based in New York City. For more information, visit www.healthination.com.
PumpOne is the world leader in fitness technology with the largest
exercise image & video libraries to provide unprecedented capability to
manage a fitness experience. App Store just named FitnessClass the best
of the iPad Health & Fitness category in App Store Rewind 2011 in the
US. PumpOne was founded in 2005 by exercise physiologist and fitness
expert Declan Condron, MS, CSCS, USAW, and technology innovator Craig
Schlossberg. For more information, visit www.pumpone.com
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