|[June 20, 2012]
2012 Future of Cloud Computing Survey Exposes Hottest Trends in Cloud Adoption
SAN FRANCISCO --(Business Wire)--
Bridge Venture Partners today announced the results
of its second annual Future of Cloud Computing Survey. Supported by
39 industry collaborators spanning established leaders, emerging,
fast-growth companies, and startups - the 2012 survey captures current
industry perceptions, sentiments and emerging trends in cloud computing.
This year's collaborators include companies such as Amazon Web Services (News - Alert),
Rackspace, Eucalyptus, and Glasshouse. A total of 785 respondents
spanning industry experts, users and vendors participated in the survey.
Respondents were asked about a wide range of key issues impacting cloud
computing, including drivers for cloud computing, inhibitors, best
practices, sourcing, total cost of ownership (TCO), cloud's impact on
multiple business sectors, and emerging cloud technologies. The survey
provides many insights into the adoption of cloud computing, including
the cloud configurations and applications that are forming around
specific business needs including Big Data, business continuity,
collaboration and storage.
The survey results were released today at the cloud leadership dinner in
advance of the 2012 GigaOM Structure Conference. North Bridge and GigaOM
- both actively researching cloud analytics and technology investment,
are pleased to announce that they will closely partner on the Future of
Cloud initiative and plan to unveil a new program prior to GigaOM
Structure 2013. This year's survey reveals several important changes in
respondents' perceptions and plans regarding cloud implementation.
Key Findings in the Survey include:
Companies are accelerating their trust in cloud solutions, with 50
percent of respondents confident that cloud solutions are viable for
mission critical business applications.
Scalability remains the top reason for adopting the cloud, with 57
percent of companies identifying it as the most important driver for
cloud adoption. Business agility ranked second among drivers for cloud
adoption, with 54 percent of respondents focused on agility.
Security remains the primary inhibitor to adoption in the burgeoning
cloud marketplace with 55 percent of respondents identifying it as a
concern, followed by regulatory compliance (38%) and vendor lock-in
Software as a service (SaaS (News - Alert)) is currently, and is expected to remain
the primary type of cloud investment, with 82 percent of respondents
citing it as in use today, and 88 percent expecting to use it five
years from now.
Platform as a service (PaaS) and infrastructure as a service (IaaS)
will see significant growth in the next five years, with PaaS growing
from 40 percent to 72 percent and IaaS growing from 51 percent to 66
The top 3 areas i which "cloud formations" are coming together are
backup and archiving (43 percent), business continuity (25 percent),
collaboration tools (22 percent), and big data processing (19 percent).
Cloud users are shifting sentiments with regard to public vs. hybrid
Currently, 40 percent of respondents' are deploying public cloud
strategies, with 36 percent emphasizing a hybrid approach.
Within five years, hybrid clouds will be the emphasis of 52
percent of respondents' cloud strategies.
With an increase in trust of the cloud, big data is emerging as a
major focus for vendors and end-users alike.
80 percent of respondents identify big data as the most likely
sector to be disrupted by cloud computing
Vendors identify analytics and big data as the first and second
most important cloud service to provide, respectively.
The majority of respondents (53 percent) believe that cloud computing
maintains a lower TCO and creates a less complex IT workflow.
The findings of the second annual Future of Cloud Computing survey are
supported by analysis and reports from the 451 Group and other
collaborators alongside North Bridge's own investments. All of these
projects an increase in both SaaS and on-premise, hybrid cloud models.
The findings also display a new level of growth and user confidence
across cloud platforms. "GigaOM Pro surveys of IT decision makers
confirm the tight connection between big data analytics and could
computing," said David Card, VP of research for GigaOM Pro. "And we're
also seeing scale, agility and cost-savings as market drivers, balanced
against security concerns and a dearth of skilled data scientists."
"Our second annual survey has revealed that companies are growing
increasingly confident in the cloud. While agility and scalability
continue to be primary drivers for cloud adoption, IT decision makers
are beginning to trust the cloud with more mission-critical applications
like eCommerce. Furthermore, the identification of 'cloud formations'
around the hottest business trends including big data and analytics by
both vendors and IT decision makers alike highlights new opportunities
for Cloud. Thanks to the efforts of our partners, collaborators and
survey participants from industry leaders, to emerging players and
startups, we have gained a deeper understanding of how this
transformational technology will evolve and impact business." - Michael
Skok, partner, North Bridge Venture Partners
"For the second straight year, the Future of Cloud Computing survey has
confirmed some of 451 Group's recent research. It appears that there is
growing familiarity and trust of public cloud accompanied by a desire to
move beyond one's own internal infrastructure, cloud or not. This is an
understandable trend as the public cloud has existed for some time,
presented enough options and has had time to progress from test or POC
deployments to production implementations, which is reinforced by other
responses. The move away from internally-hosted to public and hybrid
clouds reflects the need and desire to integrate with other
technologies, vendors and ecosystems. This year's survey proves
organizations want flexibility along with scalability." - Jay Lyman,
Senior Analyst, 451 Group.
2012 Future of Cloud Computing Survey Collaborators:
Akamai (News - Alert)
Amazon Web Services
CA (News - Alert)
Microsoft (News - Alert)
Results Blog and Slideshow
About North Bridge:
North Bridge Venture Partners is an active, bi-coastal, early-stage
venture capital firm based in Boston, Massachusetts and San Mateo,
California. Established in 1994, North Bridge provides seed-to-growth
financing and company-building expertise. Together with North Bridge
Growth Equity, our mid-market focused growth capital fund, North Bridge
manages over $3 billion. For North Bridge Venture Partners, success is
derived through a partnership with entrepreneurs that produce
industry-leading companies in large emerging markets. Historically, the
firm's partners have played a significant role in organizing, starting
and building successful companies. Working in concert with
entrepreneurs, North Bridge adds value by providing strategic guidance,
sharing operating experience, industry specific knowledge, team-building
skills and an in-depth understanding of both private and public
financings. North Bridge's sector focus includes Software,
Communications & Infrastructure, Healthcare Technology, Digital Media,
and Materials. For more information about North Bridge, go to www.nbvp.com.
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