IBM - FEATURED ARTICLES
March 01, 2013
The Cheesecake Factory Uses IBM Big Data Analytics
By Anuradha Shukla, TMCnet Contributor
The Cheesecake Factory has more than 175 restaurant locations across the United States and runs three licensed locations in the Middle East. The organization’s global food supply chain generates large volumes and a range of data each day, and it poses a challenge to those who are handling it.
The organization is especially challenged to analyze this data to gain better insight into how to serve guests in a more effective manner.
All these issues are addressed with the use of IBM Big Data analytics, built on IBM Power Systems and IBM’s Business Partner, N2N Global's solution.
Leveraging these solutions, IBM is able to maintain a high quality of standards and can deliver good service consistently to its clients.
“As a global brand in the restaurant industry, our number one priority is absolute guest satisfaction,” said Donald Moore, chief culinary officer for The Cheesecake Factory Incorporated. "With 180 restaurants globally and expanding, it is critical that we have the tools to ensure a fantastic dining experience for our guests in every restaurant from Beverly Hills to Kuwait City.”
The Cheesecake Factory has significantly improved processes in its supply chain and improved efficiency in its operations. Thanks to the overall improvement, managers in the organization have more free time to spend on more important issues, and need not waste valuable time on tasks such as data entry.
"Advanced analytics technology helps us better leverage Big Data to ensure freshness and quality for our guests," said Dr. Ata (Al) Baroudi, vice president of Quality Assurance & Food Safety for The Cheesecake Factory. "We collect and maintain large amounts of data. N2N Global and IBM are assisting us with utilizing this data to better maintain the highest standard of quality."
IBM was in the news last month for announcing a breakthrough in a combination of security intelligence and big data.
Edited by Braden Becker
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