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January 17, 2013
Signet Jewelers Selects IBM
By Raju Shanbhag, TMCnet Contributor
Prospective customers shop for their products through various means. Apart from traditional shopping in stores, they also search for products online from their PCs, laptops and even from their smartphones. So, it is important to provide them a uniform shopping experience to increase the possibility of sales.
Recently, Signet Jewelers Ltd selected IBM to improve the customer experience across its national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry. Signet Jewelers has stated that the selection of IBM (News - Alert) has resulted in increased sales and enhanced customer experience.
The coming together of IBM and Signet U.S. has offered customers a uniform experience, whether they are shopping physically in their stores, or just shopping for ornaments online. This new partnership will also allow Kay and Jared consumers to browse and order products from their mobile phones, the company has stated.
IBM Global Business Services allows customers to achieve operational excellence and brings together all the enterprise functions. It also allows the company to come up with new business models to increase profits. This service also helps users improve their forecasting capabilities.
“Much of Signet Jeweler’s success in building Kay and Jared into two of the most trusted retail brands can be attributed to the expertise and superior customer service they deliver to create a world-class shopping experience,” said Paul Papas, Smarter Commerce Global Leader, IBM Global Business Services. “In an industry known for being married to tradition, Signet Jewelers is a shining example of how bricks and mortar retailers are redefining the customer experience and embracing digital channels, like mobile and social, as part of their overall strategy.”
Recently, IBM published the results of a survey which stated that customers are no more relying only on physical shops for their shopping needs. Many customers are open to shopping online, the survey stated.
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Edited by Brooke Neuman
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