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October 11, 2012

IBM Launches PureSystems To Help Clients Manage Massive Data

By Shankar Pandiath, TMCnet Contributor

IBM (News - Alert) recently launched its easy-to-implement, high-performance PureSystems platform from its PureSystems family of expert integrated systems. The organization claims to help different industries and verticals competently manage their colossal business data.

The introduction of PureData Systems is a giant leap for IBM’s business strategy- to deliver a group of applications that are self sufficient to reduce the costs, improve the work efficiency, and resolve the intricacies of the IT industry. This expert system will begin to operate within 24 hours of its deployment and will control over 100 complex databases at a single location, therefore businesses can begin to save within hours.

IBM calls PureSystems expert integrated systems; other companies refer to similar systems as engineered. In any event, the concept seems relatively simple and overdue.

The PureData System is the result of USD $2 billion in R&D and four years of hard work.

Phil Francisco, the IBM vice president of big data product management, said the three systems are meant to help clients deal with data-center applications.

The workload-specific models that the system supports are: 

PureData Systems for Transactions: Designed for credit card processing environments and retail customers, who need an application that can manage their bulk transactions swiftly and efficiently. Pure Data Systems will integrate both software and hardware to render scalability and flexibility of the transaction load.

PureData Systems for Operational Analytics: Designed to support over 1,000 business operations in real-time and help to make informed decisions. The system would allow business to efficiently track their sales and purchase processes, delivery and shipment, and customer care operations. Further, it would assist in discovering the flaws in the chain of operations, and suggesting immediate resolution.

Francisco said it has the largest library of database analytical functions in the data warehouse market, and can scale across the terabyte or petabytes running on the system.

The Pure brand is also proving successful in developing markets, said Pete McCaffrey director of marketing for Pure Systems.

PureData Systems for Analytics: This innovative application will simplify and augment the performance of analytics tools and data depot services

In Malaysia, DynaFront Systems used PureSystems to support insurance carriers who want to reach clients on-line. The company expects that more than four million insurance users will be on the system within the first year. It estimates that Pure reduced integration complexity by 50 percent and will allow it to launch  new products in days rather than months.

IBM’s PureData Systems application is obtainable in three different capacities befitting different types of workload, from meager to heavy. Depending on their business objectives, conglomerates can select from large data analytics, customized for transactional, and optimized for operational challenges.

Edited by Brooke Neuman

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