IBM - FEATURED ARTICLES
September 11, 2012
CANAL+ Group Selects IBM
By Raju Shanbhag, TMCnet Contributor
Smarter software is the force behind IBM (News - Alert) solutions for the media and entertainment (M&E) industry. IBM offers software solutions that facilitate M&E companies to cater to a quickly changing market, and cater to the increasing demands of the digitally-savvy customer. The solutions are improved by the expertise gained from tens of thousands of client engagements.
Recently, the company announced that it has assisted Canal+ Group, the leading pay-TV broadcaster in France, to transform its operations and streamline how the company processes, delivers and archives digital content.
After choosing IBM, Canal+ can now easily launch and manage new channels and services such as on-demand, web-TV, as well as mobile-TV. With this, the company can look to improve the customer experience, and continue to provide its subscribers high quality programming.
To manage its services, Canal+ previously used separate and isolated systems, making the production process cumbersome, manually intensive and expensive. Now, the staff has access to an interactive portal that collates and manages over 170 hours of content per day or 8,000 programs per year, the company stated in a press release.
“Profitably growing audience share in today's rapidly changing media marketplace requires a smarter, more agile approach to both production and distribution,” said Steve Canepa, GM of IBM’s Global Media & Entertainment Industry. “Canal+ has completely transformed its business, by implementing a scalable, instrumented and standards based software platform that allows it to better exploit the full value of its content while delivering compelling experiences to its customers.”
Recently, the company announced a new set of services aimed at chief marketing officers (CMOs) and chief information officers (CIOs) to improve engagement efforts among today's selective customers.
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Edited by Brooke Neuman