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September 07, 2012

Ogilvy & Mather Selects IBM for its new eCommerce Practice

By Ed Silverstein, TMCnet Contributor

Ogilvy (News - Alert) & Mather has selected IBM for its new eCommerce practice. IBM will provide analytics and cloud technology for eCommerce@Ogilvy.

eCommerce@Ogilvy offers analytics, Customer Relationship Management (CRM), marketing and other services for clients.

The global eCommerce practice has among its clients Louis Vuitton, British Airways, Kimberly-Clark, Nike, Nestle, and Ciaro.

"We've already built an extensive network of offices and capabilities that add value to our clients' businesses and has proven to be in keeping with our model to add new offerings that leverage changes in our industry such as consulting, performance marketing, sustainability and more," Miles Young, chairman and CEO of Ogilvy & Mather, said in a press release. "IBM's (News - Alert) technology solutions in this space are unequaled and will add to the solutions eCommerce@Ogilvy delivers. At the same time, we will also provide IBM with an expanded base of potential clients."

IBM's has invested $3 billion in its Smarter Commerce offering. It provides customer analytics and helps attract consumers who use digital devices.

Carl Hartman, who recently took over eCommerce@Ogilvy, said, "ecommerce engagements are complex and require multiple types of vertical expertise, to meet that client need.”

“The IBM/O&M (Ogilvy & Mather) partnership will include joint training and education sessions, new collaborative service options and a one-stop solution for clients to power and simplify their ecommerce engagement," he added.

"We are optimistic this partnership will help clients on both sides and will benefit from the shared understanding between O&M and IBM based on our 17-year working relationship and the success of that partnership in driving results for IBM,” Young added in a statement carried by TMCnet.

Young predicts eCommerce@Ogilvy will earn over $100 million in revenue a year by 2016, according to Adweek. It offers online and mobile brand experiences.

In a related matter, via IBM’s Smarter Commerce, businesses expect to see improvements in marketing, sales, supply chain and customer service. IBM is also predicting such trends as intelligent-guided customer experiences, mobile-first business strategies and more use of hybrid cloud computing to enter new markets, according to a company press release.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman

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