Hong Kong based IT services company, PCCW Solutions, has recently adapted IBM (News - Alert) PureSystems to back its new Enterprise Solutions Superstore - an online environment for Independent Software Vendors (ISVs).

This new deployment has helped PCCW (News - Alert) Solutions serve its customers with highly flexible and proven applications on the cloud using a Software-as-a-Service model. The company officials said that they will utilize IBM PureFlex to introduce new Enterprise Solutions Superstore as well as to serve enterprise customers for cloud services tailored to their needs.

"We are seeing a very strong market demand with customers looking for simpler, easy-to-implement solutions that will quickly return their investment," said George Fok, Managing Director, PCCW Solutions. "IBM PureFlex addresses our need for a fully integrated and optimized infrastructure that radically simplifies computing to ensure high quality services and an enhanced customer experience. We are delighted to work with IBM to propel our cloud services to the next level."

The IBM PureSystems series claims to bring down IT costs and complexity and put more resources towards innovation and growth. This solution is built with innovative technology components such as compute, virtualized servers, storage, networking, and cloud management software - to enable customers to turn on private cloud systems within minutes.

"Enabling business transformation is the cornerstone of IBM's smarter computing approach and the IBM PureSystems family is a major step in that direction," said Tony Tai, GM, IBM China/Hong Kong Limited. "With PureSystems, we have reduced the cost and complexity of IT management, essentially changing the economics of IT and have delivered on the true promise of the cloud."

PCCW officials said that they plan to capture the burgeoning public cloud services market in Hong Kong with the usage of IBM PureSystems.

To find out more about IBM visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. Visit IBM in booth # 1324. For more information on ITEXPO West 2012 click here.