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June 14, 2012

IBM Announces Acquires TeaLeaf for Enhanced Customer Experience Analysis

By Oliver VanDervoort, Contributing Writer

There are very few companies that work as diligently at getting bigger and better than IBM (News - Alert) does. 

One of the largest computing companies in the world has managed to make itself just a little bit bigger and a little bit better, thanks to the final acquisition of Tealeaf.

One of the reasons IBM put together this particular acquisition was because Tealeaf will be able to help the company with its ability to analyze customers’ shopping experiences. 

Tealeaf has been known as one of the better companies in the area of analyzing customer experience. Using Tealeaf’s software, companies can see where and when people use different websites. They can also observe how those websites can be tied into their own, increasing their revenue.

IBM has not announced just how they plan to implement its new acquisition, but the company does have its fingers in an awful lot of pies. Whether talking about its cloudstorage facilities or retail opportunities, Tealeaf should come in handy.

IBM did say the deal is part of a “smarter commerce” approach to the way they confront its customers, without actually detailing out how that smarter approach would be enacted. While the firm will most likely use the new software programs for its own purposes, it will also be able to integrate the suite into programs that help IBM’s clients operate more fluidly and efficiently. 

IBM would not disclose any of the details of the deal. No money was discussed and it is not yet known how the management team of Tealeaf will be allocated once it is officially absorbed into the larger IBM structure. 

Tealeaf was founded in 1999 by SAP (News - Alert) AG, and divided into its own entity not long after.

Edited by Braden Becker

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