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June 05, 2012

IBM Picks Honeywell SwiftDecoder Mobile Bar Code Decoding Software

By Shamila Janakiraman, TMCnet Contributor

IBM (News - Alert) announced the release of a retail technology that will let consumers scan items through their mobile phones while they shop, and then check out at an IBM self-checkout station.

“Retailers can now deliver a more personalized shopping experience that is less of a chore and more of a convenience for consumers,” said John Gaydac, vice president of IBM Retail Store Solutions. “By enabling consumers to scan and check-out a wide variety of products at their own pace, retailers can not only create a more customized shopping environment, but also increase in-store traffic.”

An IBM Institute of Business Value study revealed that self checkout is gaining ground and preferred by many. Consumers are more specific in the way they want to leverage mobile technology while shopping. A high percentage of shoppers prefer to use a mobile device to scan while shopping, and finally checkout at a self-checkout station.

About 40 percent of shoppers want to scan samples and pickup shopping items or get them delivered to their homes.

With the new retail technology, retailers will be able to deliver a better and customized in-store shopping experience for smart phone shoppers. The IBM Mobile Shopper application incorporates Honeywell (News - Alert) mobile scanning technology.

This technology operates with sub-second response times and allows a device to scan any bar code, irrespective of the background on which it is printed, the direction it faces or the cover packaging. The solution runs on the Google (News - Alert) Android and Apple iOS operating systems.

Officials said the new mobile phone application was powered by IBM ACE software, Store Integrator software and the latest IBM Self-Checkout software. Shoppers will receive the same access to digital coupons, loyalty programs and special promotions at self-checkout stations generally featured in fully-staffed point-of-sale checkout lanes.

Honeywell’s high-performance SwiftDecoder Mobile bar code decoding software has been incorporated in the IBM Mobile Shopper. The new digital shopping assistant leverages a patented technology, used in camera-based bar code decoding.

“Honeywell has a long heritage of providing bar code scanning for mission-critical applications where inaccuracy is not an option,” said John Waldron, president of Honeywell Scanning and Mobility. “Today, with IBM, we're bringing those capabilities to consumers to help make their shopping trips more efficient and productive.”

In a recent report, IBM revealed that consumers are shopping more from their devices with online shopping originating from mobile devices, representing 13.3 percent of all online sales in March – an increase of 7 percent compared to 2011.

Edited by Braden Becker

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